But many people believe the story would have been dramatically different if not for the 1989 overdose death of Seattle singer Andrew Wood. Craig David did spend time here and ended up breaking big.”īONE YARD: A lot of pop media has been devoted in recent months to the 10-year anniversary of Nirvana’s “Nevermind” and the explosion of Seattle-based grunge rock. “All Saints and Eternal didn’t translate here. “A lot of groups break big in Europe and don’t spend a lot of time here,” says Teen People senior entertainment editor Jeremy Helligar. The video plans were scrapped, and the group returned to England when air travel resumed. They had tried to get a head start, going to New York to shoot a new “Whole Again” video in September and were in their Manhattan hotel rooms when terrorists flew planes into the World Trade Center. Most important, the strategy is to have the three performers, all in their early 20s, spend as much as half of their time in America next year. With that in mind, Cooper is planning aggressive campaigns with such youth-heavy outlets as the Disney Channel, Fox Family and Nickelodeon, while at the same time reaching out to VH1 for the older audience, along with pop and adult radio stations. Maybe won’t be sexy enough for MTV, but it could help a lot with the ‘tweens’. “I get a lot of letters saying, ‘What’s with Britney’s clothes? What’s with Christina in the ‘Moulin Rouge’ video?’ It’s the guys who go for that, and our artists seem to have to play up to that. “A lot of reader mail I get is from girls who are not into the trampy look,” she says. Shirley Halperin, editor of teen-pop magazine Bop!, agrees that the Kittens’ difference could be the ticket to success. “And here too there’s an opportunity to appeal not just to a younger demo, but older as well.” “There’s a more dangerous aspect to the way American girl groups and stars are looking visually and musically at the moment,” he says. It’s very majestic.” The same, he believes, is true for the Kittens’ image, which he believes could stand out for its contrast with the sex-oriented image make-overs of Britney Spears and Christina Aguilera. “We felt the song had the possibility of resonating not just with a young demographic, but also with an older audience. “It’s the strength of the song, ‘Whole Again,’ that sets them apart,” Cooper says. Virgin Co-President Ray Cooper acknowledges that for every Spice Girls-type import success, there have been several that have thus far been unable to make the move, a la British stars S Club 7 and Samantha Mumba. With the planned January release a single (the cheery “Whole Again”) and March release of the album “Right Now,” the company will try to do the same with Tash (Natasha Hamilton), Lil (Elizabeth McLarnon) and Jen. Will the American audience care as much about the tunes and intrigue of the Liverpool-originated act? Virgin Records did a similar trick five years ago by putting America on a first-name basis with Posh, Sporty, Ginger, Scary and Baby Spice.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |